News
6 mistakes to avoid when selling online
The world of online sales is constantly changing: in fact, it doesn’t matter if you are new or already have an online store because there is always something that needs to be improved or changed.
Discovering Data Transformation
A huge amount of data enters our lives every day. From the links we click to the boxes we check, data is everywhere. Organizations use data to refine their products, improve their services, and deliver highly personalized user experiences. However, it is necessary to make sense of all the data that is stored.
Mattia Zoccarato among the TOP 50 AI CEOs in 2023
We were chosen among the Top 50 AI CEOs of 2023.
There is no Marketing without Artificial Intelligence!
Artificial intelligence is becoming increasingly important in the marketing world because it gives companies the ability to collect, analyze and use data more efficiently. This allows companies to better understand their customers and create ad hoc campaigns.
Data science vs Data Analytics vs Machine Learning
A huge amount of data enters our lives every day. From the links we click to the boxes we check, data is everywhere. Organizations use data to refine their products, improve their services, and deliver highly personalized user experiences. However, it is necessary to make sense of all the data that is stored.
Data-Driven Marketing: advantages to define a successful Marketing Strategy!
From 2021, marketers have rethought their strategies to recover from the consequences that Covid-19 has brought. As boring as it may be to talk about the pandemic, research conducted by the esteemed consultancy McKinsey found that between March and August 2020, “one in five consumers switched brands and seven in ten tried new digital shopping channels”.
